Optimizing the Mobile Experience in Multichannel eCommerce

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Instaleap offers advanced technology solutions to optimize eCommerce in retail. Its innovative eCommerce and logistics platform helps supermarkets, pharmacies, and retailers increase online sales, improve operational efficiency, ensure on-time deliveries, and strengthen customer loyalty.

The multichannel eCommerce platform allows a high degree of customization and configuration to deliver a superior user experience.

screenshot instaleap

Scope

Speed and accuracy are critical to ensuring customer satisfaction, making it essential to optimize the performance of the mobile eCommerce app. The app must operate flawlessly across a wide range of Android devices, providing users with a smooth and reliable experience.

QAlified conducted a thorough testing process focused primarily on functional validations. To maximize coverage and ensure relevance, Google Analytics data on web traffic was analyzed, and in collaboration with the client, the most commonly used devices and resolutions by end users were selected.

The tests included:

  • Functional verification across a wide range of devices, Android versions, and screen resolutions

  • Comparisons with the web application to ensure a consistent and seamless experience across different channels

  • Targeted validations on key device models based on client requirements

  • Exploratory testing based on user stories to identify potential friction points

  • Backend testing by modifying products, prices, and settings to evaluate their real-time impact on the app

As a result of this process, Instaleap strengthened the reliability of its app, ensuring a smooth, uninterrupted experience for end users.

Technologies and tools

  • Jira
  • BrowserStack
  • Real mobile devices

Results

  • Issues were identified before production, enabling a smoother, more efficient rollout with fewer errors, optimizing the user experience.
  • Key recommendations to strengthen the app’s security and stability.
  • Strategic insights for future improvements to the platform.

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